If you’re running Bing ads and not seeing any conversions, you’re not alone. Many businesses face this challenge even when their Google campaigns perform well. The frustrating part? The issue often isn’t with setup or positioning — it’s in the details many overlook.
Understanding the Real Problem
Many advertisers assume that if their ads are showing on page 1 and they’re bidding well, conversions should follow. But oftentimes, the root cause lies elsewhere. When campaigns don’t convert, it’s usually due to issues with the offer, funnel, tracking setup, or external factors like consent management.
Why This Matters
- Lost Revenue: £500 spent with no leads means lost opportunity.
- Misleading Data: If conversions aren’t logging correctly, you’re flying blind.
- Wasted Spend: Bidding without solid conversion tracking wastes ad budget.
Understanding these gaps helps you avoid throwing money at a problem that’s in the tracking or offer, not the traffic.
How to Approach and Fix Bing Conversion Problems
1. Check Conversion Tracking Setup
Is your conversion tracking configured correctly? For Bing, ensure that the tracking pixel or tag is firing on the correct pages. Use Bing’s Tag Debugging tool or Chrome extensions to verify it’s working.
2. Review EU Consent Mode Implementation
EU cookie consent issues can block conversion tracking. If consent isn’t set or resets often, Bing might not log conversions properly. Make sure your consent setup is consistent and correctly integrated with Bing’s pixels.
3. Optimize Your Offer and Funnel
Having a good ad isn’t enough. Your offer, landing page, and form need to align with what the audience wants. Your landing page conversion rate on Google is 6%, so check if the same offer translates well on Bing. Sometimes, slight tweaks in copy or form layout improve results significantly.
4. Confirm Your Audience and Keyword Relevance
Ensure your keywords match the intent of Bing users, especially for niche products like disability aids. Use exact and phrase match where possible to target motivated buyers.
5. Analyze Search Term Reports
Even if conversions aren’t coming through, look at the search terms people are using. This reveals intent and whether your ads are showing for the right queries.
Key Takeaways & Next Steps
- Double-check your conversion tracking and pixel firing.
- Verify EU consent mode is consistent and correctly implemented.
- Align your landing page and offer with Bing audience expectations.
- Refine keywords for intent, not just traffic.
- Use search term reports to tune your targeting.
In short: focus on fixing tracking, consent, and offer alignment first. Those are the true levers for turning Bing traffic into conversions.
Here’s your action plan: review your tracking setup today and ensure your EU consent is consistent. Then, optimize your offer and keywords. The results may surprise you.