The recent discussions around the potential removal of the $800 de minimis threshold for U.S. shipments have left many EU-based eCommerce brands in a state of uncertainty. This change could significantly impact shipping costs and customer experience, making it crucial for businesses to adapt their strategies. Currently, many brands benefit from the de minimis rule, … Read more
In today’s fast-paced world, service businesses often struggle with inefficiencies that can drain resources and impact profitability. One innovative solution gaining traction is the use of voice AI technology. A recent case study with a mobile mechanic revealed that implementing a voice agent can lead to significant improvements in operational efficiency and revenue generation. In … Read more
Switching your demand generation strategy can be a double-edged sword. While the goal is to optimize for better returns, the transition can lead to unexpected challenges, especially when moving from a Maximize Conversion Value strategy to a Target Return on Ad Spend (tROAS) approach. If you’ve recently made this switch and noticed a significant drop … Read more
Have you started a pay-per-click (PPC) campaign and noticed a sudden drop in your organic traffic? This is a common and perplexing issue many online retailers face, especially when launching Google Shopping ads. The challenge arises when your new ad strategy inadvertently impacts your existing visibility in organic search results. Understanding the dynamics of your … Read more
Many entrepreneurs believe that success hinges on groundbreaking inventions or complex technical skills. However, the reality is often much simpler. The most successful businesses identify specific frictions in their customers’ experiences and tailor solutions to meet those needs. This approach not only drives growth but also uncovers hidden profit leaks that can stifle your business. … Read more