Understanding the Client Acquisition Challenge Starting an eCommerce-focused marketing agency can be exciting, especially with your extensive experience. However, landing your first clients is often the hardest hurdle. Many new agencies struggle to find their footing in a crowded market, leaving business owners uncertain about how to leverage their skills. These initial clients often pave … Read more
If you’ve ever launched a campaign with a Cost Per Result (CPR) cap only to see it overspend shortly after going live, you’re not alone. Many marketers struggle with how CPR works and why their campaigns can quickly exceed budgetary constraints. Let’s dive into the intricacies of CPR campaigns so you can optimize your strategy … Read more
Many marketers face a frustrating scenario: a campaign labeled as ‘high performing’ suddenly takes a nosedive. This situation can leave you questioning your strategy and wondering if you should adjust your budget or pause the campaign altogether. Understanding the underlying reasons for this shift is crucial for maintaining profitability and optimizing your ad spend. When … Read more
Experiencing high CPMs and stable CTRs but noticing a sudden drop in conversion rates (CVR)? This isn’t just a coincidence; it’s a signal from the advertising platform that something is off. Understanding the underlying issues can help you turn this around. Many businesses overlook the nuances of ad performance, focusing solely on metrics without digging … Read more
Running a Performance Max campaign can be a game-changer for your business, but what happens when your results don’t match your expectations? If you’re experiencing a drop in high-value sales, it’s time to dig deeper into your strategy. Many businesses face this challenge, especially during seasonal shifts. For instance, an Australian client selling spa and … Read more