Negative feedback can feel like a punch in the gut, especially when it comes from influential figures. If you’ve experienced a misrepresentation of your brand from a YouTuber or social media influencer, you’re not alone. In the digital age, a single video can drastically impact your business’s reputation and sales. Understanding how these reviews work, … Read more
High click-through rates (CTR) and low cost-per-click (CPC) are enticing metrics in digital advertising. However, these stats can be misleading if they aren’t leading to conversions. If you’re facing a situation where your ads generate clicks but not sales, it’s time to dig deeper into your strategy. Understanding the Problem When you see a high … Read more
Implementing a cookie banner is essential for compliance, but it can lead to unexpected challenges, especially in tracking ad revenue. If you’ve noticed a drop in your Google Ads revenue tracking after adding a cookie consent tool, you’re not alone. Many businesses face this issue, and understanding the root cause is the first step toward … Read more
The Problem of Low Adoption Rates Imagine building a fantastic product that solves a real problem but hardly anyone uses it. This is a common scenario for many developers, as seen with the AI image upscaler app, Adima, which offers unique features but has only around 10,000 downloads. This situation raises critical questions about marketing … Read more
In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more