Many businesses face challenges with their Meta Ads campaigns, often leading to frustration and confusion. If your cost per thousand impressions (CPM) is skyrocketing and your return on ad spend (ROAS) is dwindling, it’s time to dig deeper. The issue may not be with the ads themselves but rather with the underlying strategy, offer, or … Read more
If you’re running a shopping campaign in a new country, it can be tricky to get the setup right. Sometimes, even with a solid campaign in one market, the new one doesn’t perform as expected. This can lead to wasted budget and frustration. Why This Problem Matters Launching in a new country often comes with … Read more
The Challenge: Effective Creative Testing Transitioning from a B2B model to direct-to-consumer can be daunting. Not only do you need to adjust your marketing strategy, but you must also ensure your messaging resonates with a new audience. Effective creative testing is critical in this phase. Without the right approach, you risk spending resources on ineffective … Read more
Many entrepreneurs find themselves with a product or service they believe in but struggle to connect with their target market. After pouring time, effort, and resources into a business, it can be disheartening to face stagnation. Our case study here is about a platform meant to bridge small businesses with corporates, yet it’s falling short … Read more
Reaching a milestone of $1 million in Annual Recurring Revenue (ARR) is a significant achievement for any business, especially for B2B SaaS founders who have faced hardships. However, the journey does not end here; there’s always more to learn. Whether you’re just starting out or looking to level up, understanding the nuances of pricing, retention, … Read more