If your brand has relied on Yotpo for email and SMS marketing, you might be feeling the pressure of their recent announcement to shut down these services. This shift has left many direct-to-consumer (DTC) brands scrambling to find alternatives. However, this transition can be a golden opportunity to reassess and enhance your retention strategies. When … Read more
Scaling your Meta ads can feel like walking a tightrope. One misstep, and your cost-per-result (CPR) can skyrocket, leaving you questioning your budget and strategy. This is a common challenge, especially for new dropshipping businesses entering the competitive online market. When you doubled your budget from $25 to $50 and saw your CPR jump by … Read more
Email and SMS retention are vital lifelines for brands aiming to cultivate loyalty and repeat purchases. Recently, Yotpo’s announcement about discontinuing their email and SMS tools caught many brands off guard, leaving them wondering about their next move. While this may appear as a setback, it can serve as a significant opportunity for brands willing … Read more
Inside sales teams are often the backbone of a company’s revenue generation. However, when these teams consistently miss targets, it raises a red flag. Understanding the root causes of underperformance is crucial for any business aiming to boost sales and profitability. Many business owners find themselves in a frustrating cycle where their inside sales teams … Read more
As your business transitions from a seven-figure to an eight-figure seller, daily operational challenges are inevitable. One common issue faced by global sellers is accessing consolidated sales data across different platforms like Amazon and Shopify. Without proper tools, this can quickly become overwhelming, resulting in inefficiencies and lost opportunities for strategic decisions. Why does this … Read more