Launching a Meta Ads campaign can be challenging, especially when you don’t see any impressions or clicks. If you’ve set up your campaign but it’s not performing, you might feel frustrated and unsure of next steps. Let’s dig into why this happens and how to address it. Understanding the Issue The root cause of a … Read more
Too many business owners fall into the trap of relying heavily on one client, thinking it guarantees stability. But what happens when that client’s needs shift or they decide to go in a new direction? Understanding the risks associated with client dependency can protect your business from devastating losses. In today’s competitive landscape, over-reliance on … Read more
Many marketing agencies start with a spark of innovation and a promise of growth. However, as the journey unfolds, many find themselves facing unexpected challenges that lead to closure. This post explores the common pitfalls that can derail a marketing agency, drawing insights from a real-world experience of shutting down an agency after two years … Read more
In the fast-paced world of e-commerce, understanding how to segment your campaigns effectively can be the difference between profit and loss. Many businesses struggle with this, often leading to wasted ad spend and missed opportunities. The key lies in knowing when to use different segmentation strategies and how to bid effectively for branded queries. Campaign … Read more
When it comes to advertising on platforms like Pinterest, many businesses face unexpected challenges. A recent case study revealed a staggering $7,000 ad spend resulting in only $156 in sales. This raises a critical question: why do some platforms underperform despite seemingly solid strategies? In this post, we’ll analyze the underlying issues that can lead … Read more