In the competitive landscape of SaaS, finding the right growth strategy can feel like searching for a needle in a haystack. Many businesses, like ours at Klevere AI, initially believe that direct sales to enterprises will yield the best results. However, as we discovered, this approach can often lead to stagnation. Our journey illustrates how … Read more
Many businesses experience a surge in add-to-cart (ATC) actions and checkouts without seeing a corresponding increase in sales. This phenomenon can be perplexing and frustrating, especially when it seems like potential customers are engaging with your products but not completing their purchases. Understanding why this happens is crucial for optimizing your sales funnel and improving … Read more
Launching a Meta Ads campaign can be exciting, but it can also be frustrating when you see no impressions or clicks. If you’ve recently set up a campaign targeting a Custom Audience and are facing this issue, you’re not alone. Many businesses encounter similar challenges, especially when starting out. Understanding why your ads aren’t getting … Read more
In the world of Meta ads, managing ad sets effectively can be the difference between a successful campaign and one that fails to deliver. The challenge arises when trying to split ad sets without causing overlap and competition between them. This is particularly crucial for campaigns focused on specific goals, such as growing iOS app … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more