Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more
Many businesses are shocked to find that decreasing their ad spend can lead to higher profits. In my experience as a Growth Architect and Performance Marketing Coach, I’ve seen firsthand how optimizing marketing strategies can transform financial outcomes. In this post, we’ll explore how one online education company shifted its approach and turned a profit … Read more
If your brand has relied on Yotpo for email and SMS marketing, you might be feeling the pressure of their recent announcement to shut down these services. This shift has left many direct-to-consumer (DTC) brands scrambling to find alternatives. However, this transition can be a golden opportunity to reassess and enhance your retention strategies. When … Read more
Scaling your Meta ads can feel like walking a tightrope. One misstep, and your cost-per-result (CPR) can skyrocket, leaving you questioning your budget and strategy. This is a common challenge, especially for new dropshipping businesses entering the competitive online market. When you doubled your budget from $25 to $50 and saw your CPR jump by … Read more
Email and SMS retention are vital lifelines for brands aiming to cultivate loyalty and repeat purchases. Recently, Yotpo’s announcement about discontinuing their email and SMS tools caught many brands off guard, leaving them wondering about their next move. While this may appear as a setback, it can serve as a significant opportunity for brands willing … Read more