In the fast-paced world of app development, unexpected events can lead to surprising outcomes. Recently, a team of app developers experienced a surge of over 2000 downloads in just one day due to a pricing error. This incident highlights the importance of understanding your pricing strategy and its impact on user perception. When the team … Read more
Have your Dynamic Product Ads (DPA) suddenly dropped in performance? If your ads were once generating a solid 4-7 ROAS and have now flatlined to 1-2, you’re not alone. Many businesses face this challenge, and understanding the root causes can help you turn things around. When DPA ads start to underperform, it often signals deeper … Read more
As an EdTech founder, you’re in a unique position. You’re innovating with AI technology but facing significant hurdles in the European market. With regulations like the EU AI Act looming, many entrepreneurs are questioning the value of selling to European customers. If you’ve encountered similar frustrations, you’re not alone. The challenge isn’t just compliance; it’s … Read more
Running Google Ads for your skincare brand can be exciting, especially during seasonal promotions. However, attracting low-intent clicks can quickly dilute your ROI and waste your budget. It’s essential to filter out the irrelevant traffic that doesn’t convert. Low-intent clicks often come from users who are browsing rather than looking to buy. This not only … Read more
A common dilemma faced by entrepreneurs is whether to convert a successful custom solution into a scalable product. This question is particularly relevant for anyone who’s developed a tailored solution that has demonstrated real results. Consider this: a mall owner paid $5,000 for a custom tool that tracks foot traffic and inventory, which not only … Read more