When managing digital ad campaigns, even minor missteps can lead to significant revenue leaks. Recently, a growth marketer faced an issue where shifting the focus of ad spend away from a highly converting cold adset resulted in a decrease in overall performance. This scenario underscores the importance of understanding how ad budget allocation impacts results. … Read more
As a CMO transitioning into a Fractional CMO role, you may face the challenge of aligning your service with the needs of micro and small startups. Often, these startups lack the resources for a full-fledged marketing team and seek the expertise of a single individual or a small agency. This scenario raises a crucial question: … Read more
When your Google Ads campaign seems to stall, it can feel frustrating, especially after significant investments. In this case, we’ll explore how a locksmith’s campaign, having spent nearly $200K, encountered underperformance despite strategic adjustments. If this sounds familiar, let’s break down the real issues and map out a solution. Understanding the Problem The core of … Read more
Transitioning from working in your business to working on it can feel daunting. As a business owner, you may have spent years honing your craft, whether it’s cutting hair or managing a retail store. Now, as you shift your focus to leadership, strategy, and growth, it’s common to feel a disconnect between your previous productivity … Read more
High-intent leads are crucial for any business, especially when you’re pouring resources into campaigns targeting specific demographics. However, generating quality leads is only half the battle; effectively engaging them is where many businesses falter. If you’ve been running Facebook Lead Ads and still find that your connection rates are abysmally low, you’re not alone. This … Read more