The Transition from Theory to Practice Graduating with a marketing degree is a significant achievement, but entering the workforce can feel overwhelming. Many graduates experience anxiety as they transition from classroom theory to real-world application. This feeling is common, and it’s often exacerbated by self-doubt and uncertainty about where to begin. Why This Matters The … Read more
Launching an affiliate marketing program can be a game changer for startups, but when sign-ups stall, it can feel frustrating. If you’ve invested in ads and attracted traffic but aren’t seeing conversions, it’s time to dig deeper into your strategy. What challenges are preventing potential affiliates from taking that crucial extra step? Understanding the Challenge … Read more
In the fast-paced world of app development, unexpected events can lead to surprising outcomes. Recently, a team of app developers experienced a surge of over 2000 downloads in just one day due to a pricing error. This incident highlights the importance of understanding your pricing strategy and its impact on user perception. When the team … Read more
Have your Dynamic Product Ads (DPA) suddenly dropped in performance? If your ads were once generating a solid 4-7 ROAS and have now flatlined to 1-2, you’re not alone. Many businesses face this challenge, and understanding the root causes can help you turn things around. When DPA ads start to underperform, it often signals deeper … Read more
As an EdTech founder, you’re in a unique position. You’re innovating with AI technology but facing significant hurdles in the European market. With regulations like the EU AI Act looming, many entrepreneurs are questioning the value of selling to European customers. If you’ve encountered similar frustrations, you’re not alone. The challenge isn’t just compliance; it’s … Read more