Turning a Solid Product Into Market Success: The Essential Marketing Steps Executives Must Follow

Even the best‑crafted product can fade on the shelf without the right marketing push. Executives who skip the essential marketing steps often see wasted R&D dollars and missed growth targets. Below is a playbook that turns a solid product into a market winner. Why the Gap Between Product Quality and Market Success Matters Strong products … Read more

Community Managers: Builders of Community or Just Comment Moderators?

The role of community managers has evolved significantly in recent years. With the rise of social media and online forums, companies are tasked with creating safe spaces for customers to connect and interact. However, the effectiveness of community managers often begs the question: Are they truly building engaged communities, or are they merely acting as … Read more