Switching from a partnership to a sole proprietorship can disrupt your Google Ads campaigns if not handled correctly. The key challenge lies in managing payment profiles without causing downtime or billing issues, especially when multiple client accounts are involved. Here’s how you can navigate this tricky transition while keeping your campaigns running smoothly. Why This … Read more
When setting up conversion tracking for a lead generation campaign, understanding the differences between Enhanced Conversions for Web and Enhanced Conversions for Leads is crucial. Both options offer unique benefits, but choosing the right one depends on your specific needs and the volume of leads you generate. Why This Matters Effective conversion tracking is the … Read more
Many businesses mistakenly think that launching a Google Ads campaign is an endpoint rather than a starting point. This misunderstanding often leads to ongoing wasted ad spend. Campaigns need consistent monitoring and fine-tuning, particularly concerning negative keywords. Negative keywords play a crucial role in shaping effective ad strategies. By strategically adding these terms, businesses can … Read more
In the world of e-commerce, optimizing ad spend is crucial for success. One common debate revolves around the best sequence of bidding strategies to achieve high returns on ad spend (ROAS). Many marketers wonder whether it’s necessary to use Max Conversions or Max Value before transitioning to Target ROAS. Let’s dive into the details and … Read more
Launching a Google Ads campaign can be exciting, but encountering errors can be frustrating. One common issue is the ‘Targeted Goal Missing a Primary Conversion Action’ error. This error can prevent your campaign from running effectively, leaving you with zero clicks and impressions. Let’s dive into why this happens and how to fix it. Understanding … Read more