In the ever-evolving landscape of digital advertising, staying updated with new features is crucial. Recently, a new setting in Google Ads has emerged, allowing advertisers to show ads exclusively on YouTube search results. This feature can significantly impact your advertising strategy, but understanding how to utilize it effectively is key. Understanding the New YouTube Search … Read more
If you’re running Google Ads for TV services and notice a sharp decline in impressions, you’re not alone. Many advertisers face this challenge, often without clear answers from platforms or providers. Let’s break this down and provide actionable steps to regain your ad performance. Why Are Impressions Dropping? A sudden drop in Google Ads impressions … Read more
When you launch a Google Ads campaign, you expect clear and reliable metrics to gauge its success. However, discrepancies in reported data can lead to confusion and concern. Recently, a user reported a troubling experience: a surge in new users but almost no first openings or monthly active users (MAU). After filing a complaint, the … Read more
When it comes to professional development, every dollar counts. If you have a $750 budget for training, you want to ensure you get the most out of it. Whether you’re looking to enhance your skills in APIs, scripts, or SQL, this guide will help you make the best decisions. Why This Matters In today’s tech … Read more
Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more