In the world of B2B marketing, getting leads and turning them into customers is key. This article shares real-world insights from running B2B campaigns on Meta. We’ll look at what works, what doesn’t, and how to get the best results. The goal? To help you build a strong lead generation and customer conversion plan. ## … Read more
Understanding how Google classifies your business vertical is critical for optimizing your campaign effectiveness. The distinction between account-level settings and specific keywords significantly impacts your advertising strategy. Misunderstanding these elements can lead you to waste resources or miss opportunities for your business. Notably, Google’s classifications can affect whether your ads appear in AI Max or … Read more
Running a Google Shopping ad campaign can be a double-edged sword, especially when it feels like you’re pouring resources into a bottomless pit. A recent case involving 3,500 impressions and only 71 clicks, with no sales, highlights a common dilemma for marketers: Should you churn through performance metrics or pivot strategies? When the impressions are … Read more
Launching your first Google Ads campaign can be both exciting and overwhelming. Many newcomers experience a surge of clicks initially, only to see their performance dwindle shortly after. This phenomenon often leads to frustration, especially when you’ve invested time and money into your ads. Understanding the factors that contribute to high Cost Per Click (CPC) … Read more
Many marketers face the frustrating issue of missing traffic data from their Google Ads Dynamic Retargeting campaigns in Google Analytics 4 (GA4). This problem can lead to confusion and misinformed decisions about campaign performance. Understanding the root causes and solutions is essential for optimizing your advertising efforts. Understanding the Problem When you notice discrepancies between … Read more