Have you ever experienced a sudden drop in advertising performance after increasing your budget? You’re not alone. Many businesses report seeing their costs per conversion skyrocket after boosting their ad spend. While it seems counterintuitive, this scenario can reveal significant issues within your marketing strategy. In recent discussions, one user shared how drastically reducing their … Read more
Many businesses struggle with the effectiveness of their advertising spend, especially on platforms like Meta. A common scenario is when increasing the budget leads to higher costs per conversion without any noticeable improvement in performance. This situation can be frustrating and confusing, leaving marketers questioning the reliability of the data they receive. In a recent … Read more
Launching a new product can be exhilarating, but what happens when the excitement fades and sales don’t follow? If you find yourself in a post-launch limbo, like the creator of brief2brain, it’s crucial to diagnose the underlying issues that may be hindering your growth. This article will explore common pitfalls and provide actionable strategies to … Read more
Many startups struggle to find their footing after launching. The journey to acquiring your first 1,000 users can feel daunting, especially when faced with a maze of marketing advice that often misses the mark. If you’re currently stuck, it’s crucial to identify the real roadblocks preventing your growth. In this post, we’ll dive into why … Read more
Introduction Navigating the vast landscape of B2B marketing can be challenging, especially when deciding where to invest your resources. One company made a strategic shift to LinkedIn with impressive results. Yet, it’s crucial to analyze what tactics truly worked and which fell flat. This exploration focuses on specific strategies that not only optimized client engagement … Read more