Introduction As a new SaaS business entering a saturated market, you may find yourself facing a giant competitor. In particular, if that competitor has recently raised prices and restricted features, it creates a unique opening for your offering. But how do you effectively market to users unhappy with their current choice? Understanding this challenge is … Read more
Many businesses struggle with customer onboarding, leading to high drop-off rates and lost revenue. If your onboarding process is not engaging, you risk losing potential customers before they even experience the value of your product. This is a common challenge, especially in the SaaS industry, where a seamless onboarding experience can significantly impact conversion rates. … Read more
Launching a SaaS marketplace can be an exhilarating journey, but it often comes with its own set of challenges. One of the most pressing questions for founders is: when should you consider quitting or pivoting your business? This dilemma is especially pronounced when you face a chicken-and-egg problem, where you need buyers to attract sellers, … Read more
Launching a startup like Carpooly is an exciting venture, but navigating the marketing landscape can be daunting. The right strategies not only help you reach more users but also ensure that your app effectively addresses customer needs. With a solid tech foundation under your app, the way you market it will determine its success. Understanding … Read more
The Problem of Low Adoption Rates Imagine building a fantastic product that solves a real problem but hardly anyone uses it. This is a common scenario for many developers, as seen with the AI image upscaler app, Adima, which offers unique features but has only around 10,000 downloads. This situation raises critical questions about marketing … Read more