In the world of digital advertising, especially with Google Ads, understanding how to optimize your campaigns can make or break your profitability. One common challenge businesses face is effectively managing query sculpting in low spend Smart Bidding campaigns. If you’re spending around $100 a day on ads, like many small businesses, you might be wondering … Read more
In the world of digital advertising, the debate between manual CPC campaigns and automated bidding strategies like Maximize Conversions is ongoing. Many businesses grapple with the question: can a well-optimized automated campaign outperform a high-spending manual campaign? This post explores the nuances of these two strategies and how they impact your advertising success. Understanding the … Read more
When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more