small businesses

How to Position Yourself as a One-Person Marketing Team for Small Businesses

by

As a CMO transitioning into a Fractional CMO role, you may face the challenge of aligning your service with the needs of micro and small startups. Often, these startups lack the resources for a full-fledged marketing team and seek the expertise of a single individual or a small agency. This scenario raises a crucial question: … Read more

Is Your Business Stuck? Here’s How to Diagnose and Pivot Effectively

by

Many entrepreneurs find themselves with a product or service they believe in but struggle to connect with their target market. After pouring time, effort, and resources into a business, it can be disheartening to face stagnation. Our case study here is about a platform meant to bridge small businesses with corporates, yet it’s falling short … Read more