Running a boutique thrift store can be a labor of love, but what happens when that passion doesn’t translate to profits? Many boutique owners find themselves in a challenging situation, much like a friend’s sister who struggles to bring in customers despite having great products and a decent location. This is not just a problem … Read more
Starting a greetings card business is an exciting venture, especially when you have a solid foundation like a popular meme Instagram page. However, relying solely on social media for advertising can limit your growth potential. If your current advertising efforts on platforms like Facebook, Instagram, and Google Ads haven’t yielded results, it’s time to reassess … Read more
The Challenge of Selling in Small Business Running a small business can feel like an emotional rollercoaster. One moment, you’re fixated on a $4 abandoned cart, and the next, you’re sealing deals worth thousands. This dichotomy often leads business owners to lose sight of what truly drives success: effective communication with the right audience. Consider … Read more
Opening a weight loss clinic in two different towns presents a unique opportunity to analyze marketing effectiveness. While your small-town clinic thrives with 200 patients per week, the larger clinic struggles to attract even 70. This disparity raises critical questions about your marketing strategy and execution. Understanding why your marketing efforts in the big town … Read more
The Problem: Stagnant Growth Amidst Opportunity As a resident physician who has successfully generated $60,000 in revenue from an Etsy shop targeting nurses, you’re already on the right track. But sitting at a profit of $0 over the last two years raises a red flag. Despite your shop’s impressive rating and established sales, a lack … Read more