Running a successful shopping campaign often comes down to how well you manage your bids. If you’re dealing with a mix of high-converting unbranded queries and lower-performing adjacent queries, finding the right balance is key to maximizing ROI. Why Query Sculpting Matters Query sculpting isn’t just about organizing keywords—it’s about controlling where your budget goes. … Read more
Managing multiple SKUs in your eCommerce store can be a daunting task, especially when it comes to advertising on platforms like Google. With 90 different SKUs that are unrelated yet fall within a similar price range, you might be wondering how to structure your campaigns effectively. The challenge lies in balancing control over your ads … Read more
In today’s digital marketplace, getting your products noticed can be a daunting task — especially when competition is minimal. If you’re operating a Google Ads Shopping campaign but struggling to convert, you may be facing several core issues. This guide aims to illuminate the steps you need to take to drive profitable growth in your … Read more
Understanding the Shopping Campaign Dilemma If your e-commerce brand is struggling to find the right advertising strategy, you’re not alone. Many businesses run into the same roadblock, especially when it comes to managing their shopping campaigns efficiently. It can feel like a guessing game, particularly when you’ve inherited an account with a range of complexities. … Read more
If you’re running a shopping campaign in a new country, it can be tricky to get the setup right. Sometimes, even with a solid campaign in one market, the new one doesn’t perform as expected. This can lead to wasted budget and frustration. Why This Problem Matters Launching in a new country often comes with … Read more