Is Your Shopping Campaign Misaligned? Here’s How to Diagnose and Optimize

Understanding the Shopping Campaign Dilemma If your e-commerce brand is struggling to find the right advertising strategy, you’re not alone. Many businesses run into the same roadblock, especially when it comes to managing their shopping campaigns efficiently. It can feel like a guessing game, particularly when you’ve inherited an account with a range of complexities. … Read more

How to Fix a New Country Shopping Campaign That’s Burning Budget Without Conversions

If you’re running a shopping campaign in a new country, it can be tricky to get the setup right. Sometimes, even with a solid campaign in one market, the new one doesn’t perform as expected. This can lead to wasted budget and frustration. Why This Problem Matters Launching in a new country often comes with … Read more