shopping ads

Why Your New Country Shopping Campaign Isn’t Growing Profitably and How to Fix It

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Launching a new shopping campaign in a different country often feels straightforward—set the budget, choose a bid strategy, and let it run. But many businesses hit a wall when their new campaigns don’t grow profitably, especially in unfamiliar markets. The challenge isn’t usually technical. It’s often in the offer, funnel, or strategy. You might be … Read more

Mastering Product Segmentation for Effective Shopping Ads

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In the world of e-commerce, having a well-structured product feed is crucial for maximizing the effectiveness of your advertising campaigns. If you’re struggling with product segmentation in Google Merchant Center, you’re not alone. Many businesses face challenges when trying to align their product categories with their advertising strategies. When you have a large inventory, like … Read more