In the world of pay-per-click (PPC) advertising, many marketers focus on the usual suspects: click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). While these metrics are important, overlooking other key indicators can quietly undermine your ROI. Let’s dive into three underrated PPC metrics that deserve your attention. Understanding the Importance … Read more
In today’s digital marketplace, getting your products noticed can be a daunting task — especially when competition is minimal. If you’re operating a Google Ads Shopping campaign but struggling to convert, you may be facing several core issues. This guide aims to illuminate the steps you need to take to drive profitable growth in your … Read more
Scaling ad campaigns can be a tricky endeavor. Many business owners fuel their ambitions by increasing their budgets only to see their return on investment (ROI) plummet. If you’ve recently doubled your ad spend without achieving favorable results, you’re not alone. Understanding the nuances of scaling is critical to maintaining a profitable ad strategy. When … Read more