profitability

Is Relying on Impression Share Lost (Budget) the Best Way to Set Your Google Ads Budget?

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Many B2B marketers look at Impression Share Lost (Budget) to decide how much to spend. But does that number truly reflect your ideal budget? Not always. Relying solely on this metric can mislead your strategy and leave profit on the table. Why This Matters Impression Share Lost (Budget) shows how often your ads could have … Read more

How to Avoid Profit Leaks in Your Growth Strategy: Fixing the Root Causes

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Stop Wasting Money: Diagnose the Real Barriers to Profitable Growth Many businesses pour money into ads and marketing without seeing the expected returns. The truth is, most growth problems are not technical—they lie in your offer, funnel, copy, pricing, or overall strategy. Recognizing and fixing these core issues can unlock consistent, profitable growth without constantly … Read more