As a CMO transitioning into a Fractional CMO role, you may face the challenge of aligning your service with the needs of micro and small startups. Often, these startups lack the resources for a full-fledged marketing team and seek the expertise of a single individual or a small agency. This scenario raises a crucial question: … Read more
In today’s competitive market, understanding your target audience is crucial, especially when running performance marketing campaigns. Many businesses face the challenge of attracting customers who complete the journey but do not convert because of pricing concerns. By examining your ad copy, you can filter out price-sensitive customers while appealing to those who see value in … Read more
Launching an online medical exam prep platform is both an exciting and challenging venture. As a new founder, you need to navigate through several critical areas including pricing, marketing, credibility, and conversion strategies. Addressing these challenges effectively will set your platform up for success. The Pricing Dilemma: Choose Wisely The pricing strategy you adopt can … Read more
Launching an AI tool for architects is an exciting venture, especially when you see initial traction. However, when the conversion from free users to paid subscribers is low, it raises critical questions about your offer and strategy. If you’re experiencing a similar challenge, you’re not alone. Many businesses face this dilemma: users love the product … Read more
Launching a SaaS marketplace can be an exhilarating journey, but it often comes with its own set of challenges. One of the most pressing questions for founders is: when should you consider quitting or pivoting your business? This dilemma is especially pronounced when you face a chicken-and-egg problem, where you need buyers to attract sellers, … Read more