Launching a SaaS marketplace can be an exhilarating journey, but it often comes with its own set of challenges. One of the most pressing questions for founders is: when should you consider quitting or pivoting your business? This dilemma is especially pronounced when you face a chicken-and-egg problem, where you need buyers to attract sellers, … Read more
In today’s competitive market, businesses are constantly seeking ways to enhance their ad performance and drive conversions. One common strategy that has emerged is lowering product prices to stimulate impulse purchases. But does this tactic truly work? Let’s dive into the nuances of pricing strategies and their impact on advertising effectiveness. Many businesses have reported … Read more
Deciding on the right pricing structure for your SaaS product can feel overwhelming. With so many options—free tiers, free trials, and various feature splits—it’s crucial to find a strategy that not only attracts users but also converts them into paying customers. Understanding your audience is key. Are you targeting businesses (B2B) or consumers (B2C)? Each … Read more