Performance Optimization

Local Targeting for Google Ads: Stop Wasting Budget and Attract Your Ideal Customers

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Driving local traffic to your physical store can be challenging, especially when your ad strategy attracts calls from outside your target area. If you’re currently facing a similar issue in your Google Ads campaigns, you’re not alone. Many businesses find themselves in the same boat, wasting ad spend targeting the wrong audience. The primary goal … Read more

Why Meta Ads Warn About Audience Fragmentation When You Shouldn’t Combine Different Campaigns

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Introduction If you’re running separate campaigns for different products or audiences on Meta Ads, you might see a warning about audience fragmentation. This can cause confusion about whether to merge campaigns or keep them separate. Understanding why Meta flags this and how to respond can make a big difference in your ad performance and audience … Read more