Pinpointing Hidden Profit Leaks: How to Optimize Your Revenue Insights

Many businesses collect vast amounts of data on their sales, but often miss the critical metrics that reveal their true profitability. Relying solely on high-level numbers like revenue and gross profit can give a misleading picture. Without a full understanding of your costs—including ad spend, payment fees, and cost of goods sold (COGS)—you might be … Read more

Mastering the Scale or Kill Decision: A Framework for Casual Gaming Apps

Introduction In the fast-paced world of casual gaming, deciding which games to scale can feel overwhelming. With multiple titles in soft launch, how do you determine where to invest your marketing budget? Making the right choice can mean the difference between a hit game and a costly flop. Analysis Understanding the signals that indicate a … Read more