When taking over Google Ads for an e-commerce brand, it’s not uncommon to feel overwhelmed. This challenge can seem daunting, especially if your experience lies primarily in other platforms like Meta Ads. It’s essential to recognize the pitfalls and opportunities in your current setup to maximize profitability and growth. In this case study, we analyze … Read more
Managing multiple SKUs in your eCommerce store can be a daunting task, especially when it comes to advertising on platforms like Google. With 90 different SKUs that are unrelated yet fall within a similar price range, you might be wondering how to structure your campaigns effectively. The challenge lies in balancing control over your ads … Read more
Running a Performance Max campaign can be a game-changer for your business, but what happens when your results don’t match your expectations? If you’re experiencing a drop in high-value sales, it’s time to dig deeper into your strategy. Many businesses face this challenge, especially during seasonal shifts. For instance, an Australian client selling spa and … Read more
When managing a Performance Max (PMax) campaign for an extensive inventory of products—let’s say around 10,000 SKUs—you often face the challenge of maximizing conversion potential across various product types. This situation gets even trickier when you categorize your products into heroes and laggards. For instance, if you have only 20 hero products registering about 5 … Read more
Understanding the Performance Max Dilemma When launching a Performance Max campaign, especially in a competitive niche like women’s costume jewelry, the number of products you choose to advertise can significantly impact your results. Running a campaign with limited resources can feel overwhelming, particularly when faced with the decision of whether to promote all 110 products … Read more