How to Optimize Your Performance Max Campaign for Diverse Product Categories
When managing a Performance Max (PMax) campaign for an extensive inventory of products—let’s say around 10,000 SKUs—you often face the challenge of maximizing conversion potential across various product types. This situation gets even trickier when you categorize your products into heroes and laggards. For instance, if you have only 20 hero products registering about 5 … Read more