When managing Performance Max (PMax) campaigns, especially for low Average Order Value (AOV) products, the structure of your asset groups can significantly impact your results. The challenge lies in determining how to best organize these asset groups to maximize performance while allowing for effective testing and scaling. In this article, we will explore the optimal … Read more
Recent shifts in consumer behavior have left many online retailers examining their digital strategies. If you notice a sudden drop in add-to-cart conversions, it’s crucial to ask: is your current shopping setup still effective? With recent data indicating drops from 15 add-to-carts down to just 2, a reevaluation is more than necessary. Performance Max (PMax) … Read more
When launching your first Google Ads campaign for a B2C SaaS business, the choices can seem overwhelming. You might find yourself torn between utilizing Performance Max campaigns or sticking with traditional Search campaigns. Each has its nuances, benefits, and challenges that can significantly affect your campaign’s success. Understanding the right approach is crucial not just … Read more
Google’s Performance Max campaigns just got a major upgrade. But with so many updates, how do you know which ones will actually move the needle for your business? Let’s cut through the noise and focus on what matters most. Performance Max is designed to maximize reach and efficiency across Google’s platforms. However, not every update … Read more
Experiencing a drop in campaign performance can be frustrating, especially after a successful stretch. For businesses relying on platforms like Google Ads, understanding the nuances of algorithm changes and budget adjustments is crucial. If you’ve noticed your Performance Max (PMax) campaign hasn’t been delivering the same results post-budget increase, it’s time to take a closer … Read more