With the ever-evolving landscape of Facebook Ads, many businesses are now finding themselves grappling with shocking cost-per-thousand impressions (CPM) that seem unsustainable. For e-commerce operators, dropping significant dollars only to see inflated CPMs and weeks of waiting for stabilization can feel like a painful bleed. What’s going wrong, and more importantly, how can you fix … Read more
When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more
Understanding the Shopping Campaign Dilemma If your e-commerce brand is struggling to find the right advertising strategy, you’re not alone. Many businesses run into the same roadblock, especially when it comes to managing their shopping campaigns efficiently. It can feel like a guessing game, particularly when you’ve inherited an account with a range of complexities. … Read more
Businesses thrive on data, and when that data is disrupted—like during ad outages—performance can plummet. A drop in Return on Ad Spend (ROAS) can leave you feeling lost and frustrated. Understanding what to do next is crucial for recovery. Analysis When you experience a significant drop in ROAS—like from 4 to 1—it’s not just a … Read more
Rising customer acquisition costs (CPA) can feel like a punch to the gut, especially when you’ve been running successful campaigns for a while. Many marketers find themselves in your shoes, trying to understand why their CPA suddenly soars after a steady run. If you’ve noticed your CPA increasing from 10-18 euros to 25-30 euros, don’t … Read more