The recent testing of shoppable ads in the Gmail Promotions tab marks a significant evolution in digital marketing. Google’s shift towards retail media opens up new avenues for brands to engage with consumers. As Gmail becomes not just a communication tool but also a significant sales channel, it’s crucial for businesses to adapt their strategies … Read more
In today’s digital landscape, accurate conversion tracking is essential for growing your Shopify business. Yet, many entrepreneurs struggle with traditional tracking tools that fail to deliver reliable results. If you find your event match quality subpar, you’re not alone. Here’s how to address the critical problem of event tracking in Shopify, particularly when integrating with … Read more
Your website is often the first touchpoint for potential customers. However, many businesses struggle to turn visitors into paying customers. Understanding why conversion rates are low is crucial to unlocking your website’s full potential. Common issues such as confusing layouts, unclear messages, and slow loading times tend to impede the conversion journey. By identifying these … Read more
Targeting the right audience can significantly elevate the performance of your Google Search campaigns, especially when you’re focused on business owners looking to outsource or scale. Audience segmentation is not just a buzzword; it’s a tactical approach that can help you hone in on the most promising leads. Many campaigns fail because they don’t target … Read more
Many businesses struggle with high lead costs in their Google Ads campaigns. If you’re spending €118 per lead, it’s time to reassess your strategy. The good news? With the right adjustments, you can bring that cost down significantly, as I did for a recent client who now pays just €9.80 per conversion. Understanding why your … Read more