Finding the Right Balance: How Many Facebook Ads is Too Many?

When it comes to Facebook advertising, many marketers grapple with the question: how many ads is too many? This dilemma is especially pertinent for those scaling their campaigns. If you’re spending $300 a day and have multiple ad sets and ads, it’s crucial to understand how to optimize your budget effectively. Overloading your campaign with … Read more

Effective Ad Structure for Your Budget Clothing Brand: A Practical Guide

When running a budget clothing brand, especially one focused on niche products like hats and shirts, understanding how to structure your ads is crucial. Many entrepreneurs struggle with the right number of ads per ad set, audience segmentation, and effective testing strategies. This guide will help you navigate these challenges and optimize your ad performance. … Read more

Why Your Ad Pixel Might Be Costing You Money: A Deep Dive

Many businesses struggle with high advertising costs, especially when launching new campaigns. A common question arises: why do some ad accounts perform significantly better than others, even when targeting similar audiences? The answer often lies in the data collected by your ad pixel. In the case of two eCommerce brands, one with a well-established pixel … Read more

Why Your DPA Ads Are Underperforming and How to Fix It

Have your Dynamic Product Ads (DPA) suddenly dropped in performance? If your ads were once generating a solid 4-7 ROAS and have now flatlined to 1-2, you’re not alone. Many businesses face this challenge, and understanding the root causes can help you turn things around. When DPA ads start to underperform, it often signals deeper … Read more

Filter Low Intent Clicks on Google Ads for Your Skincare Brand

Running Google Ads for your skincare brand can be exciting, especially during seasonal promotions. However, attracting low-intent clicks can quickly dilute your ROI and waste your budget. It’s essential to filter out the irrelevant traffic that doesn’t convert. Low-intent clicks often come from users who are browsing rather than looking to buy. This not only … Read more