Implementing a cookie banner is essential for compliance, but it can lead to unexpected challenges, especially in tracking ad revenue. If you’ve noticed a drop in your Google Ads revenue tracking after adding a cookie consent tool, you’re not alone. Many businesses face this issue, and understanding the root cause is the first step toward … Read more
As a business owner, you might find yourself spending countless hours consuming content online, yet seeing little to no return on that investment. This is a common challenge many face: investing time and resources into platforms that don’t yield profits. If you’ve ever felt like you’re just feeding the Big Tech machine without reaping any … Read more
Many businesses struggle to grow profitably, often blaming their ads for poor performance. However, the real issues often lie deeper in the offer, funnel, or strategy. If you’re looking to scale your business effectively, understanding how to leverage Meta Ads can be a game-changer. Analysis When businesses fail to see growth, it’s usually not just … Read more
Introduction Are you struggling with a low audience match rate between your Google Analytics 4 (GA4) audience and Google Ads? If your audience is growing rapidly but your matched audience in Google Ads is stagnating, you’re not alone. This mismatch can be frustrating and may indicate deeper issues in your data setup or marketing strategy. … Read more
The Administrative Burden: A Hidden Profit Leak Most businesses miss out on significant revenue due to the time and resources they waste on admin tasks. Think about it: time spent on invoicing, project management, and client onboarding can easily drain your productivity. For example, a consultancy like a 12-person marketing firm could waste upwards of … Read more