In the world of performance marketing, it’s easy to get caught up in the metrics and best practices. You might think that a perfectly crafted ad will always outperform a more casual, human approach. But what if I told you that sometimes, the ads that break the rules can yield the best results? This is … Read more
In the realm of digital marketing, not all agencies have your best interests at heart. In some cases, businesses find themselves tied to agencies that execute campaigns poorly, leading to significant financial losses. A recent story highlighted how one business hit a huge roadblock after partnering with a poorly performing agency, leading to a shocking … Read more
Introduction Many businesses focus heavily on perfecting ads, designs, or complex features, but overlook the core issues that truly impact profitability. The real bottleneck isn’t often technical; it’s how the offer, funnel, and strategy align with customer needs. Ignoring this leads to wasted ad spend, low conversion rates, and missed profit opportunities. Analysis: Why This … Read more
Opening a weight loss clinic in two different towns presents a unique opportunity to analyze marketing effectiveness. While your small-town clinic thrives with 200 patients per week, the larger clinic struggles to attract even 70. This disparity raises critical questions about your marketing strategy and execution. Understanding why your marketing efforts in the big town … Read more
If you’ve ever launched a campaign with a Cost Per Result (CPR) cap only to see it overspend shortly after going live, you’re not alone. Many marketers struggle with how CPR works and why their campaigns can quickly exceed budgetary constraints. Let’s dive into the intricacies of CPR campaigns so you can optimize your strategy … Read more