In the world of digital marketing, the performance of your Google Ads campaigns can hinge on a single factor: the quality of your landing pages. If you’ve noticed fluctuations in your cost-per-click (CPC) and impression share, it’s time to take a closer look at your Landing Page Quality Score (LPQS). This metric is crucial, yet … Read more
Building a successful advertising strategy requires more than just running multiple campaigns. It’s about understanding how to effectively test and scale your campaigns for sustainable growth. Many businesses struggle with the intricacies of managing their testing and scaling, often leading to inefficiencies and lost profits. This post will break down how to optimize your campaign … Read more
In the competitive world of supplements, many founders still rely on outdated strategies that fail to resonate with today’s consumers. If you’re looking to scale your supplement brand effectively, especially in a saturated market, it’s crucial to adopt a fresh approach. Here’s how to turn your low Average Order Value (AOV) supplement into a $10K/day … Read more
Experiencing zero impressions on your Google Ads campaigns can be frustrating, especially when you’ve been running successful campaigns for years. This sudden drop can stem from various issues, often related to campaign settings, targeting, or even account health. Understanding the root cause is essential for restoring your campaign’s performance. Understanding the Problem When your campaigns … Read more
Struggling with agency performance in your Meta ads campaigns? You’re not alone. Many businesses hit a plateau after onboarding an external agency, only to witness disappointing results despite their promises. The transition can be bumpy, and understanding why your initial months may not reflect the expected growth is critical. When working with an agency, it’s … Read more