Starting a performance marketing agency can be a challenging yet rewarding endeavor. To ensure success, it’s crucial to have the right tools, AI, and best practices in place. In this article, we’ll explore the essentials for managing campaigns, optimizing performance, and acquiring clients. Analysis As a performance marketing agency, your primary goal is to deliver … Read more
Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more
When running Facebook ads, knowing when to scale or restart can be a daunting decision, especially for high-ticket items like phones. Your recent campaign metrics provide a clear picture of performance, but they also raise critical questions about your next steps. In your case, you’ve achieved a decent reach and engagement, but the lack of … Read more
In the rapidly evolving landscape of digital marketing, AI search optimization is becoming a critical focus for brands. With the projected market size reaching $110 billion by 2032 and a staggering 182% year-over-year growth in AI search usage, businesses must adapt to stay competitive. However, many companies are missing the mark by focusing solely on … Read more
Many businesses invest in Google Ads, expecting a steady stream of installs and conversions. However, when the numbers don’t add up, it can feel like a scam. If you’re experiencing low sign-up rates despite paying for installs, you’re not alone. This issue often stems from deeper problems in your marketing strategy rather than just the … Read more