Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more
When running Facebook ads, knowing when to scale or restart can be a daunting decision, especially for high-ticket items like phones. Your recent campaign metrics provide a clear picture of performance, but they also raise critical questions about your next steps. In your case, you’ve achieved a decent reach and engagement, but the lack of … Read more
In the rapidly evolving landscape of digital marketing, AI search optimization is becoming a critical focus for brands. With the projected market size reaching $110 billion by 2032 and a staggering 182% year-over-year growth in AI search usage, businesses must adapt to stay competitive. However, many companies are missing the mark by focusing solely on … Read more
Many businesses invest in Google Ads, expecting a steady stream of installs and conversions. However, when the numbers don’t add up, it can feel like a scam. If you’re experiencing low sign-up rates despite paying for installs, you’re not alone. This issue often stems from deeper problems in your marketing strategy rather than just the … Read more
When it comes to Facebook advertising, many marketers grapple with the question: how many ads is too many? This dilemma is especially pertinent for those scaling their campaigns. If you’re spending $300 a day and have multiple ad sets and ads, it’s crucial to understand how to optimize your budget effectively. Overloading your campaign with … Read more