Many businesses mistakenly think that launching a Google Ads campaign is an endpoint rather than a starting point. This misunderstanding often leads to ongoing wasted ad spend. Campaigns need consistent monitoring and fine-tuning, particularly concerning negative keywords. Negative keywords play a crucial role in shaping effective ad strategies. By strategically adding these terms, businesses can … Read more
Managing Google Ads with strict control over search term triggers can be challenging, especially when trying to avoid irrelevant traffic. Many advertisers find themselves constantly monitoring search terms, manually adding negatives, which becomes time-consuming and inefficient. The core issue is that even with exact match keywords, Google can show ads for close variants or broad … Read more
If you’re running a shopping campaign in a new country, it can be tricky to get the setup right. Sometimes, even with a solid campaign in one market, the new one doesn’t perform as expected. This can lead to wasted budget and frustration. Why This Problem Matters Launching in a new country often comes with … Read more