When managing digital ad campaigns, even minor missteps can lead to significant revenue leaks. Recently, a growth marketer faced an issue where shifting the focus of ad spend away from a highly converting cold adset resulted in a decrease in overall performance. This scenario underscores the importance of understanding how ad budget allocation impacts results. … Read more
In the ever-changing landscape of performance marketing, knowing which elements of your ad campaign drive results is vital. Meta’s July 2025 update offers unprecedented insights by breaking down ad performance by creative elements. This offers advertisers a deeper understanding, akin to receiving an X-ray for their ads. Imagine being able to pinpoint the exact image … Read more
Running Meta ads can be a powerful way to drive sales, but when conversions fall flat, it’s crucial to dig deeper. If your ads for CPR certificates are generating clicks but not sales, you’re not alone. Many businesses face similar challenges, and the solution often lies in understanding the nuances of your audience and refining … Read more
Have you ever noticed a significant gap between the link clicks reported by your Meta Ads and the actual content views on your website? If you’re seeing a discrepancy like 2,000 link clicks but only 200 content views, you’re not alone. This issue is more common than you might think, and it can severely impact … Read more
Struggling with agency performance in your Meta ads campaigns? You’re not alone. Many businesses hit a plateau after onboarding an external agency, only to witness disappointing results despite their promises. The transition can be bumpy, and understanding why your initial months may not reflect the expected growth is critical. When working with an agency, it’s … Read more