In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more
Launching a Meta Ads campaign can be challenging, especially when you don’t see any impressions or clicks. If you’ve set up your campaign but it’s not performing, you might feel frustrated and unsure of next steps. Let’s dig into why this happens and how to address it. Understanding the Issue The root cause of a … Read more
Reaching a monthly spend of $400,000 on Meta advertising is no small feat. It requires precision in every aspect of your marketing strategy — from product offering to audience targeting. When everything outside the ad account is optimized, scaling becomes significantly easier. Let’s dive into why this holistic approach matters and how to achieve it … Read more
Many businesses struggle with the effectiveness of their advertising spend, especially on platforms like Meta. A common scenario is when increasing the budget leads to higher costs per conversion without any noticeable improvement in performance. This situation can be frustrating and confusing, leaving marketers questioning the reliability of the data they receive. In a recent … Read more
Running ads on Meta can be a game-changer for your business, especially if you’re already seeing success on platforms like TikTok. However, many advertisers face the frustrating challenge of having their accounts banned, often without clear reasons. This can stall your growth and limit your ability to reach a broader audience. Understanding why these bans … Read more