Messaging Strategy

How to Set Up Google Ads WhatsApp Campaigns the Right Way

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Setting up a Google Ads campaign with WhatsApp private messaging can transform your customer engagement. But confusion about how it works often holds businesses back. Let’s break down the process and clear up the mystery. Why WhatsApp Messaging in Google Ads Matters WhatsApp is one of the most widely used messaging apps globally, making it … Read more

How to Position Your B2C Startup for Maximum Conversion

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In the crowded landscape of B2C startups, articulating a clear, compelling message is crucial for conversion. If your marketing feels jumbled and fails to resonate with your audience, it’s time to evaluate your positioning strategy. For many startups, the challenge isn’t the product itself, but how it’s presented. Take reportcraft.io, a business idea validator aimed … Read more