How Maximize Clicks Bidding Impacts Your Google Ads Conversion Rates

When managing Google Ads, the bidding strategy you choose can dramatically affect your conversion rates. The question at hand is whether using the ‘Maximize Clicks’ strategy with a higher max CPC truly results in better quality clicks and, ultimately, more conversions. This is not just a theoretical dilemma; understanding this can lead to substantial revenue … Read more

When to Switch from Max Clicks to Max Conversions in Google Ads

Many advertisers find themselves in a similar predicament: navigating the complexities of Google Ads while trying to balance budget efficiency with effective conversions. In this case, you’re dealing with a new campaign that started with Maximize Clicks, and you’re questioning whether to switch to Maximize Conversions before the learning phase is complete. This post explores … Read more