Starting a small business can feel like a rollercoaster ride, especially when you’ve invested time and effort into perfecting your service. You might have a stellar product, glowing reviews, and a streamlined process, yet find yourself struggling with slow sales. This paradox can lead to frustration and self-doubt, making you question your sanity in pursuing … Read more
Understanding the Challenge of Retention and Planning Running a limited-time deal on platforms like AppSumo can generate impressive revenue, but it often comes with unexpected challenges. Many entrepreneurs find themselves surprised by retention rates and planning gaps that can impact long-term growth. If you’ve experienced a spike in sales but a drop in customer loyalty, … Read more
As a CMO transitioning into a Fractional CMO role, you may face the challenge of aligning your service with the needs of micro and small startups. Often, these startups lack the resources for a full-fledged marketing team and seek the expertise of a single individual or a small agency. This scenario raises a crucial question: … Read more
Many service business owners are left wondering if their investment in paid ads truly pays off. Unlike direct-to-consumer (DTC) brands, service-based businesses face unique challenges when it comes to measuring return on investment (ROI) from platforms like Google, Meta, and LinkedIn. If you’re in consulting, SaaS, or any professional service, understanding how to effectively leverage … Read more
The Challenge of Going Solo in Your Business Starting a business can feel like a thrilling rollercoaster ride. However, as one founder discovered, the thrill can quickly turn into desperation when the initial momentum fades. If you’re running an agency or any business by yourself, it’s easy to feel overwhelmed, especially when faced with rising … Read more