Mastering the Scale or Kill Decision: A Framework for Casual Gaming Apps

Introduction In the fast-paced world of casual gaming, deciding which games to scale can feel overwhelming. With multiple titles in soft launch, how do you determine where to invest your marketing budget? Making the right choice can mean the difference between a hit game and a costly flop. Analysis Understanding the signals that indicate a … Read more

From 150K Daily Impressions to Revenue: Why Traffic Doesn’t Always Equal Sales

Introduction Growing traffic to your website can feel like the ultimate success, especially when you’re pulling in huge numbers like 150K daily impressions. But what happens when that traffic doesn’t translate into sales? This challenge is all too common for many businesses, and it underscores the importance of looking beyond just SEO to understand the … Read more

Is Your Ad Performance Suffering? It Might Not Be Your Designs

Introduction Many businesses struggle with ad performance, often pointing fingers at design quality. However, the real issues may lie deeper within your advertising strategy. If your ads aren’t converting, it’s time to look beyond the surface and diagnose the underlying problems. Analysis When ad performance falters, it can be tempting to blame the creative assets. … Read more