marketing agency

Starting a Performance Marketing Agency: Essential Tools, AI, and Best Practices

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Starting a performance marketing agency can be a challenging yet rewarding endeavor. To ensure success, it’s crucial to have the right tools, AI, and best practices in place. In this article, we’ll explore the essentials for managing campaigns, optimizing performance, and acquiring clients. Analysis As a performance marketing agency, your primary goal is to deliver … Read more

Why Marketing Agencies Fail: Lessons from a Shutdown

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Many marketing agencies start with a spark of innovation and a promise of growth. However, as the journey unfolds, many find themselves facing unexpected challenges that lead to closure. This post explores the common pitfalls that can derail a marketing agency, drawing insights from a real-world experience of shutting down an agency after two years … Read more