market strategy

Targeting Goliath’s Dissatisfied Customers: A Strategic Marketing Playbook

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Introduction As a new SaaS business entering a saturated market, you may find yourself facing a giant competitor. In particular, if that competitor has recently raised prices and restricted features, it creates a unique opening for your offering. But how do you effectively market to users unhappy with their current choice? Understanding this challenge is … Read more

Why Innovative Companies Fail: Key Lessons from Moemate’s Shutdown

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Introduction Businesses can come crashing down overnight, even with promising ideas and significant funding. Moemate’s rapid rise to fame in early 2023 can attest to this. Despite a strong start and a potentially groundbreaking AI product, the company faced challenges that led to its failure. Understanding these missteps is crucial for any entrepreneur seeking to … Read more