Why a Winning Product Can Fail in a New Market: Lessons Learned

In the world of business, transitioning a successful product to a different market can often go awry. Many entrepreneurs assume that a well-received product in one demographic will find its way easily into another. However, that’s not always the case. I recently faced this exact challenge while trying to launch a $15 guide on how … Read more

How to Optimize Your Brand for AI Search: Insights from 6 Months of Market Research

In the rapidly evolving landscape of digital marketing, AI search optimization is becoming a critical focus for brands. With the projected market size reaching $110 billion by 2032 and a staggering 182% year-over-year growth in AI search usage, businesses must adapt to stay competitive. However, many companies are missing the mark by focusing solely on … Read more

Transforming Custom Solutions Into Scalable Products: Is It Worth It?

A common dilemma faced by entrepreneurs is whether to convert a successful custom solution into a scalable product. This question is particularly relevant for anyone who’s developed a tailored solution that has demonstrated real results. Consider this: a mall owner paid $5,000 for a custom tool that tracks foot traffic and inventory, which not only … Read more

Is Your AI SaaS Pricing Strategy Holding You Back?

Pricing your AI SaaS product can feel like navigating a minefield. With many startups opting for a $20 monthly price point, it’s easy to wonder if you’re missing the mark. This trend raises a critical question: Is your pricing strategy aligned with the value you provide? Understanding the Pricing Dilemma The $20 price point has … Read more

Why Selling Before Building is Your Best Strategy for Success

In the fast-paced world of startups and product development, the temptation to dive straight into building a product can be overwhelming. However, many entrepreneurs overlook a crucial step: validating their idea before writing a single line of code. This approach not only saves time but also ensures that you’re creating something that people actually want. … Read more