Market Positioning

Mastering Go-To-Market Strategy: Practical Guide for Targeting and Content Creation

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Launching a product or service requires a well-defined go-to-market (GTM) strategy. Yet, many companies stumble and miss their target market. Why is that? Often, they rely on assumptions about their Ideal Customer Profile (ICP), mimic competitors’ messaging, and generate bland content. In a world where up to 40% of customer discovery occurs through AI tools … Read more

Is Your eCommerce Brand Struggling? Key Signs It’s Time to Reassess Your Strategy

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Introduction Running an eCommerce business can be a rollercoaster of ups and downs. For many brands, it’s difficult to gauge when persistence becomes counterproductive. If you’re not seeing consistent profits, it might be time to evaluate your approach before deciding to shut the doors. Identifying the warning signs can help you pivot effectively and potentially … Read more