How to Optimize Your CAC:LTV Ratio for Sustainable Growth
Many businesses celebrate a high Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratio, often overlooking the operational challenges that can stifle growth. If you’re in a similar situation, where your CAC is around $240 and your LTV is approximately $1930, you might feel like you’re on the right track. However, if operational constraints are … Read more