Rethinking Your Marketing Strategy: Building Long-Term Value in the Collector Space
In the fast-paced world of marketing, many brands chase immediate wins, often ignoring the power of long-term relationship building. For collector-focused brands, especially in the collectible card game (CCG) space, the challenge is to create a marketing strategy that honors the brand’s legacy while nurturing a devoted community. Rather than relying on conventional direct-to-consumer (DTC) … Read more