Diagnosing Google Ads Campaign Underperformance: A Practical Fix

When your Google Ads campaign seems to stall, it can feel frustrating, especially after significant investments. In this case, we’ll explore how a locksmith’s campaign, having spent nearly $200K, encountered underperformance despite strategic adjustments. If this sounds familiar, let’s break down the real issues and map out a solution. Understanding the Problem The core of … Read more

How to Optimize Google Ads for Local Moving Companies: A Practical Guide

Running Google Ads for a local moving company can be a challenging endeavor, especially when trying to balance budget constraints with the need for quality traffic. Many businesses face the dilemma of choosing between exact match and phrase match keywords, often leading to wasted budgets and low impressions. If you find yourself in a similar … Read more